L'Oréal Paris Preference Permanent Hair Color Extreme Platinum

L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973. Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum

• Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
• Includes our color-protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
• Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature